CHS Live Brief: Self-care App for New Mothers

Live brief set: To brand and create a promotional social media campaign for a app for new mothers. We came up with Pasithea, a time flexible meditation and well-being app, with values of making mothers not feel threatened by the passing of time, and emphasises that the importance of motherhood is not only taking care of a child, but also taking care of themselves. 

Instagram Story App Promotional Video