Pencil Winner

D&AD New Blood 2023
Penguin Brief

GLOW is a merchandise line that optimises the atmosphere and heightens the reading experience for readers in an eco-friendly, sustainable, and trendy way. The GLOW Bulb is a smart lightbulb that comes with 6 ambient perfected reading modes that are gentle for eyes and assists in easy reading. Calling all #Booktok and #Interiortok, GLOW's merchandise line also includes an easy-to-assemble GLOW Stand and a GLOW Shade. The GLOW Shade has adjustable panels that pays homage to the history of Penguin logos, and the GLOW Stand has a dual purpose of a lamp stand and book stand to fashionably stack books.

Our Design Process: