Museum Rumours

YCN Art Fund Brief

The YCN Art Fund Brief was to design a campaign that will encourage people to visit their local museums. I came up with “Museum Rumours” which concerns posters which describe an humorous, unrealistic and ubelieveable rumour regarding museums. The bright playful visuals and fun rumours sparks conversation, builds curiosity, and urges viewers to visit museums to check if these rumours are true.

Another part of the campaign I considered was for people to go to museums, make up and spread rumours about museums, get people talking about museums, and share it on social media.